There’s a Starman waiting in the Brewery!

Professor Brian Cox discovers the world of brewing as he launches 'Cosmic Brew' at The Union Club on September 25, 2018 in London, England.
Professor Brian Cox discovers the world of brewing as he launches ‘Cosmic Brew’.

Some years ago, my then-small son came home from primary school and, unexpectedly, asked me “what do you do for a job?” Delighted that he was taking an interest, I explained about journalism and dug out some copies of a number of newspapers and magazines containing articles which bore my byline.

He regarded these with a combination of confusion and disappointment more-or-less guaranteed to break a parent’s heart, and simply said: “Oh. I thought you might have been a spaceman.” The clear subtext was that he had already informed his classmates that his dad was, indeed, an astronaut, and probably also confidently invited them round after school to take a quick spin around Jupiter in my rocket. His whole demeanour said that frankly, I’d let him down, I’d let his friends down, I’d let the field of space exploration down, but most of all I’d let myself down.

Poor career choices and disillusioned offspring aside, with my own childhood shaped by the Apollo moon landings and the original Star Trek, the wonders of the cosmos have always fascinated me. So, I was very pleased to accept an invitation to the launch of Cosmic Brew, a beer created by Britain’s best-known physicist, Professor Brian Cox, in partnership with iconic Manchester brewery JW Lees.

Well, I say Manchester. Brian insists the Greengate Brewery is actually in his native Oldham. “The car park’s definitely in Oldham,” he assured me. With his granddad having lived a minute or two’s walk from the brewery, Brian clearly has a proprietorial feeling about JW Lees that predates his appointment as professor of particle physics in the School of Physics and Astronomy at the University of Manchester, and even his stint with ‘The Only Way is Up’ pop icons D:Ream.

William Lees-Jones Brian Cox Michael Lees-Jones
William Lees-Jones, Brian Cox and Michael Lees-Jones

He said: “When I started going to pubs at whatever age that was in the 1980s – probably about 15 – then the (JW Lees pub) Horton Arms was my local. My parents lived about a mile from the brewery and my granddad lived very close, at Middleton Junction. The brewery was something that I saw from the first moment I remember walking around.”

Between broadcasting and lecturing commitments, Brian, with the help of JW Lees head brewer Michael Lees-Jones, a sixth generation member of the family to be involved on the business, have come up with the recipe for Cosmic Brew, a zesty amber ale made with British grown Admiral, Jester and Cascade hops.

After a trial on cask in selected pubs, bottled and draught Cosmic Brew will be on sale to consumers generally in January, coinciding with Brian’s UK and Ireland arena tour, which will be followed by a planned worldwide tour.

Brian told me: “ I never get involved in products, or endorse anything, I just don’t think it’s my thing. However, I really like the idea of taking a piece of Oldham to New Zealand or Antarctica on my tour.”

The science of brewing is, of course, not Brian’s core discipline, but he and Michael bonded over the hopsack. Brian said: “We talked a lot about the precise nature of the brewing process, and also had a tasting, which I loved. I know what kind of beer I like, but to be taught how to identify those different tastes and aspects of the beer was instructive. I found it interesting in particular that Michael wanted to use British hops.”

Michael added: “Normally if I do a brewery tour, it’s about 20 minutes. With Brian, it was about an hour and half. It was really good fun talking about the science side – brewing is definitely both an art and a science. I like supporting British hop growers; a lot of brewers now use imported hops, but we got some fantastic ones, with the same characteristics, but which are more rounded. What we ended up with was an amber ale that tastes like a pale ale, and it’s a style that’s not already in our portfolio.”

Pouring Cosmic Brew at the London launch
Pouring Cosmic Brew at the London launch

The distinctive label helpfully tells us that the beer comes from “Manchester, Earth, Observable Universe. Brian says: “I enjoyed being involved in the branding and design. The pattern of the stars on the label is the view of the night sky looking North over the brewery on the day I was born; March 3rd, 1968. It’s what I would have seen had I looked out of the window. There’s a fact for the pub quiz.”

In terms of flavour, Cosmic Brew is said to have a lemon, tropical and sweet aroma, with a crisp citrus and white grape flavour. I won’t argue with my old friend Michael, but to that I’d add some distinct pepper and spice notes from the hops, giving the beer a real depth of flavour. I’d match this with Lancashire’s rich hotpots and tangy cheese – and as Michael says, “beer really goes with all food.”

At 3.9% ABV, Cosmic Brew is also a very sessionable beer. “If it’s on sale at my shows, they’re going to drink it at the interval, and I do the hard stuff in the second half. If it was 6%, the audience wouldn’t understand the general relativity theory,” observes Brian.

John Porter Brian Cox
John Porter and Brian Cox at the Cosmic Brew London launch. For the benefit of readers who are unsure, Prof Cox is the taller, younger, empirically better looking one.

So, has Prof Cox got the brewing bug? Can we expect a Stellar Stout or Lunar Lager to follow? “No, this is the sort of beer that I drink. It’s the perfect expression of what I like. And it’s great to have a beer in the fridge with my name on it.”

Cosmic Brew will launch into retail and to the on-trade in January and will be available in 500ml bottle and 9g cask. A special preview of the beer will be available in selected pubs around Oldham and North Manchester in October.

It’s a Trappist!

As someone very clever once remarked, just because you can do something, doesn’t mean you should. They were almost certainly talking about something even more important than beer, such as building an atomic bomb or holding a referendum, but there are also plenty of breweries who would be well advised to have the saying inscribed over the brewhouse door in big gold letters.

So, I’ll admit it was with a certain amount of trepidation that I accepted – by which I mean blagged – an invitation to the launch of Britain’s very first Trappist beer. The tradition of monastic brewing goes back at least as long as there have been monks, and in fact beer’s links with religious rituals predates Christianity by millennia.

There are eleven Trappist breweries worldwide – six of them Belgian – currently allowed to sell beers with the Authentic Trappist Product seal of approval. The beers are much admired by beer aficionados, so there was considerable interest when the news came out a year or so back that that the Mount St Bernard monastic community in Charnwood Forest, Leicestershire, would become the twelfth accredited Trappist brewer.

We, as in a group of beer writers and a smattering of local media, rocked up at Mount St Bernard on a gloriously warm July day at the invitation of James Clay, the leading craft and specialist beer distributor, which is distributing the beer.

The details – not only the style and flavour of the beer itself, but also the name and branding – had been kept a secret. My niggling worry, I’ll admit, was that we might end up tasting a beer that was trying a little too hard to be an authentic Trappist beer in the Belgian style, and would end up missing an opportunity to celebrate the British monastic brewing tradition. I needn’t have worried – but more of that in a moment.

We were greeted at the implausibly tranquil and scenic Mount St Bernard by the Abbot, Father Erik. He explained that all Trappist communities have a duty to be self-sustaining and, having taken the decision to exit dairy farming five years ago, after some debate the monks voted to have a crack at brewing.

Planning permission was obtained, and buildings that formerly housed the monastery’s kitchen, refectory and laundry now contain a 20 hectolitre brewery, kitted out with modern German-specced brewing equipment, as well as a bottling line.

Before the grand unveiling of the beer itself, I had a chat with Father Michael, the head brewer, who was very clear that they had been determined all along to come up with a Trappist beer that brought something different to the party – and reading between the lines, it also seems clear that other Trappist brewers were keen that their British colleagues complement rather than compete with the existing beers.

Father Michael took his time creating the recipe and comparing it with existing brews, as evidenced by the range of empty bottles in the pilot brewhouse; everything from Belgian classics to premium British ales and beyond. Among those the monks consulted for advice were the great Steve Wellington, former Master Brewer at the William Worthington’s Brewery in Burton-on-Trent, and Dutch master brewer Constant Keinemans, who sits on the quality commission of the International Trappist Association.

And so to the reveal: The new beer is called ‘Tynt Meadow’, named after the field on the monastery site where the monks first settled in 1835. The official tasting notes describe the beer as having aromas of dark chocolate, liquorice, and rich fruit flavours; full-bodied, and gently balancing the taste of dark chocolate, pepper, and fig. I’ll go along with that – to my palate, the fruit flavours are on the dark side, with raisin and blackberry prominent. Enjoyed over lunch in in Tynt Meadow itself, the beer matched beautifully with strong blue cheese and spicy gingerbread.

Just as importantly, at its heart, Tynt Meadow is a quintessentially British ale, and as such thankfully adds a welcome new dimension to the Trappist beer landscape. The beer is brewed with English barley and hops, and an English strain of yeast. It is twice-fermented, with a second fermentation in the 330ml bottle.

In style terms, the official guidelines may need to be amended; to my mind Tynt Meadow falls somewhere between a strong brown ale and a barley wine, as well as being reminiscent of a traditional strong porter. It’s definitely a gastronomic beer, at 7.4% ABV one to savour slowly at the dinner table rather than to quaff at the bar.

Mike Watson, head of marketing at James Clay, describes it as “a huge milestone for the UK beer scene,” while Father Erik says “being the first active Trappist brewery in the UK puts us in a really good position to bring something truly special to consumers across the country and we feel honoured to be at the forefront of this.

All proceeds from the beer will go towards the upkeep of Mount Saint Bernard Abbey and towards charitable works – when you have the opportunity, it’s well worth trying.

 

The Treasure of the Sierra Nevada

Sierra Nevada beers served at the White Horse Parson's Green
Sierra Nevada beers served at the White Horse Parson’s Green

There is much talk of consolidation in beer circles at the moment. It seems to received wisdom on both sides of the Atlantic seems to be that the craft beer boom has left us overbreweried, which will inevitably lead to the big global players snapping up bargains by buying out the biggest craft players, while many of the smaller ones will simply fall by the wayside.

I’ve no real idea whether that’s true or not, and no strong opinion on whether or not it’s a bad thing if it is. Anecdotally, I know that a number of smaller brewers in the UK have quietly shut up shop recently, but it’s hard to say if that’s a trend. The nature of business failure is that breweries tend to arrive with a PR fanfare and depart with barely a whisper.

Equally, I know craft purists who vowed that not another drop of Camden Town Brewery beer would pass their lips after the business was sold to AB InBev in 2015, and who have sworn off BrewDog since its founders sold 22% of the company to private equity firm TSG Consumer Partners earlier this year.

Personally, I find that I can enjoy Meantime IPA just as well now that the merry-go-round has stopped and it’s owned by Asahi of Japan, and I have no doubt I’ll continue to enjoy a pint of Young’s Ordinary when Marston’s takes over the brand just as much as I did when Wandsworth’s finest first moved to Bedford under the stewardship of Charles Wells. I’ve worked with at least two entrepreneurs who’ve swanned off with a few mill as a result of flogging the fruits of their labours, and I don’t begrudge them a penny of it – although the fact that I’m still working and they’re not is a good indicator of the extent of my own business acumen. 

Steve Grossman at Sierra Nevada dinner at the White Horse Parson's Green
Steve Grossman at Sierra Nevada dinner at the White Horse Parson’s Green

Nevertheless, it’s also good to know that there are independent breweries out there that stick to their guns. So, I was delighted to accept an invitation recently to a beer and food matching dinner at south west London’s temple of beer, the White Horse at Parson’s Green. The event was hosted by Steve Grossman of California’s Sierra Nevada brewery, one of the true pioneers of the US craft beer movement. The event was part of pub group Mitchells & Butler’s summer craft beer festival, and an opportunity to sample some Sierra Nevada beers we don’t see as often over here as the Pale Ale or Torpedo Extra IPA.

Founded in the 1970s by Steve’s brother Ken, over the years Sierra Nevada has built a repertoire of seasonal and speciality beers, with its passion for hops at the heart of its programme,  that keep it’s loyal customers coming back for more. Sierra Nevada remains resolutely family-owned, with a new generation of Grossmans now coming into the business.  

Steve admitted to me they’d had some “interesting conversations” with bigger players over the years but, in line with the brewery’s commitment to sustainability and long-term investment – Sierra Nevada has won awards for its approach to energy and water use at its two US breweries – there are no plans to change the ownership structure.

Given that Sierra Nevada Pale Ale is a top 20 US beer brand, the Grossmans seem to be doing a pretty good job without outside funding. In the UK, the beers are distributed by Fuller’s, with the flagship beers now a standard part of the back bar fridge range in Fuller’s pubs. 

The menu at the White Horse was:

*Asparagus salad with Sierra Nevada Summerfest

*Palate cleanser – Sierra Nevada Peach IPA sorbet

* Lamb rump with Sierra Nevada River Ryed

* Rhubarb crumble with Sierra Nevada Tropical Torpedo

*Cheese board – Stinking Bishop, Colston Basset blue, Keen’s Cheddar and Innes goats cheese log with Torpedo.

Cheeseboard at Sierra Nevada dinner at the White Horse Parson's Green
Cheeseboard at Sierra Nevada dinner at the White Horse Parson’s Green

Of the beers themselves, the Sierra Nevada Torpedo Tropical IPA  is definitely one I’ll seek out again. Made with Amarillo, Mosaic, Citra, El Dorado and Comet hops, it has wonderful flavours of mango, papaya, and passionfruit to counter the intense hop character. River Ryed has real pepper/spice notes that would, I suspect, make it a beer that would go sublimely with a vindaloo.

Of the food matches, the kitchen team at the White Horse produced superb food, with Sierra Nevada Peach IPA sorbet a real highlight. However, they saved the best for last. The cheeseboard, especially the Colston Basset blue cheese, was an inspired match with Torpedo Extra IPA, with the intensely bitter Magnum, Crystal and Citra hops a true contrast to the rich, sticky sweet/savoury cheese.

So, long may Sierra Nevada stay independent.  Unless they don’t. In which case, f*** it, I’m still having a Torpedo with my Stilton at Christmas.

Spice up your life! The art (and science) of whisky blending.

Grants Family Reserve cocktail
Grants Family Reserve cocktail

In my defence, I wasn’t the only invitee who read “blind tasting” on the email and briefly thought “blindfold tasting”. It wasn’t, however, a 50 Shades of Grey style sensory encounter that bought us to Islington on a wet Wednesday evening, but rather an event organised by the Grant’s Family Reserve whisky brand.

As regular readers know, Scotch is not my top tipple, but I know enough about the whisky market to appreciate that blended scotch has been on a bit of a roller coaster ride in reputation terms over recent years.

Traditionally, the art of the blender was key to the success of a Scotch brand. Take a number of whiskies with distinctive characteristics and put them together to create a blend that delivered the best elements of them all without going to extremes in flavour terms.

The Cult of the Single Malt has turned that view arse-about-face, with today’s whisky connoisseur actively seeking out the boundaries of flavour profile, looking for those extremes of peatiness, spice and other flavour characters.

In a quote the appropriately Scottish Miss Jean Brodie, “for those who like that sort of thing, that is the sort of thing they like.” In the process, though, it has become fashionable to look down on blended whisky.

However successful the Scotch Whisky industry has been in building its appeal to the Single Malt purists, I’d argue that it has sacrificed some of the accessibility that gave blended brands its broad appeal in the process. That, in turn has created an opportunity for American whisky in particular to strongly build share in the UK market.

Rob Allanson whisky writer
Rob Allanson

As part of the fightback, the team from Grants kicked off with whisky cocktails, which in itself would have some Scotch purists reaching for their heart pills. Once we were suitably mellowed – and reassured that no blindfolds would be required –  the assembled group of around 10 people was taken through a blind tasting by acclaimed whisky writer Rob Allanson.

We tried three whiskies without being given any details. Drawing on all the experience of my Beer Sommelier training, I carefully appraised the whiskies for clarity, aroma and taste before skilfully picking the wrong one – at least as far as my hosts were concerned. We’d tasted three blends, and while the majority of the group had diplomatically picked Grant’s Family Reserve, my finely tuned palate preferred Famous Grouse.

Blending whisky
Blending whisky

The second stage of the evening, again under Rob’s expert tutelage, required us to blend our own whisky. Armed with jars, bottle, test tubes and pipettes, as well as five different styles of base spirit, we set about enthusiastically blending different percentages of peaty, spicy, sweet and fruity to come up with a winning blend.

On the night I was, I’ll admit, very happy with my spice-forward blend, which I called ‘Spice Trade’, and went away armed with a couple of 100ml bottles. However, when I broke these out for some friends at a dinner party a few days later, it has to be said that the response wasn’t as universally enthusiastic as I’d hoped. ‘Cleaning fluid’ and ‘antiseptic’ were two of the kinder tasting notes.

Fair enough. I have a newfound respect for the art of the master blender. I’ll leave it to the experts.

You for coffee? Tim Hortons rolls into the UK

Tim Hortons is opening in the UKI’m as gung-ho for a cup of coffee and a doughnut as the next man, but Glasgow seems a long way to go from my base in south London. So, I initially noted the news that Canadian café brand Tim Hortons is coming to the UK with a certain amount of detachment; given that the initial store opens in Argyle Street in May.

The fact that I have almost no idea what a Tim Hortons is might also explain my muted enthusiasm, although the huge outpouring of joy on social media at the announcement of the brand’s imminent arrival in Canada’s mother country suggested I was in a minority. When an invitation arrived to a launch event at Canada House, the Trafalgar Square HQ of all things Canadian, it felt like Tim Hortons was meeting me more than halfway – from either Glasgow or Canada – so it would have been churlish to say no.

I’m not the only one asking,  the world is divided, I discover, into those who have no idea what Tim Hortons is, and those who rave about it. Tim Hortons was founded by its namesake, a professional ice hockey player, as a single site café in Hamilton, Ontario in the 1960s. Today eight out of 10 cups of coffee sold across Canada are served at a Tim Hortons and more than 5.3 million Canadians – approximately 15 per cent of the population – visit the brand daily.

As well as its own blend of coffee, the brand specialises in sweet snacks including bite-sized doughnuts called Timbits, which come in a variety of flavours. On the savoury side, the offer includes blinis, wraps and bagels, with a focus on all-day trading form breakfast through to late night.

Tim Hortons is opening in the UKSo, on a Monday morning I flashed my Press card at the door of Canada House, negotiated my way through the airport-style security, and joined a group that was equal parts jaded media types and impossibly enthusiastic Canadians. These included the High Commissioner, Janice Charette, who enthusiastically set out Tim Hortons stall for the assembled company.  

“I’m a hockey mom. So sharing it with my kids and my husband, or drinking it in a freezing cold arena at 7am in the morning, those are the kinds of memories I hope will be created by our UK friends as well.”

I fell at the first hurdle. I failed to order the signature Double-Double coffee, served with two creams and two sugars which is “just as the Canadians like it” according to the press release, opting instead for a black dark roast. I was called up on my choice by Gurprit Dhaliwal, a director of SK Group, which is working with brand owner Restaurant Brand International on the UK roll out of Tim Hortons. It was, I acknowledge, a fairly pathetic effort my part to plead my waistline even as I chomped through yes another sugar-coated doughnut.

The master plan, Gurprit told me, calls for a minimum of 100 UK outlets once the Argyle Street café is up and running in Glasgow. As well as further flagship sites in major cities, including London, they also expects to see Tim Hortons open in the same neighbourhood, leisure and drive-through sites that have taken the brand into almost every Canadian town and city.

Tim Hortons is opening in the UKHe said: “Flagship stores are important initially, to establish the brand with UK customers, but Tim Hortons is very adaptable. It’s an all-day concept from breakfast right through to late evening, so we trade longer hours than other brands. In Canada there are successful 24-hour drive through sites, which we’d also look at here.”

The question, for those of us unlikely to be taking our offspring to early morning hockey practice any time soon, is how does Tim Horton fit into the UK market? We have the most developed coffee bar market in Europe, according to specialist analyst Allegra. There are more than 22,000 coffee outlet in the UK generating sales of around £9bn. It’s fair to say that home-grown players like Caffe Nero and the Whitbread-owned Costa brand, as well as imported brands with an established foothold, notably Starbucks, won’t go out of their way to make it easy for Tim Hortons to establish a foothold.

Tim Hortons is opening in the UKGurprit told me that the all-day food offer will help to drive the brand’s offer, enabling them to start with breakfast and trade right through the day and close later than some of the competition.

You can decide for yourself on Canada Day – July 1, as no one needs reminding – when Tim Hortons is sponsoring a “bring a Brit” event in Trafalgar Square with free coffee and doughnuts for all. Just remember, if you don’t have the Double Double, they’ll want to know why.

Sauce for the Goose – the Vintage Ale House opens in Balham

by John Porter

Balham is, as Peter Sellers famously observed, the “gateway to the south”, but it was, a little disappointingly, not the late Goon’s sketch that bought Chicago brewer Goose Island from its home in the cradle of urban blues music to the dubious glamour of South London.

If John Lee Hooker ordered his usual ‘One Scotch, One Bourbon and One Beer’ at the Goose Island Vintage Ale House in Balham, the beer on offer would be from the Goose Island range back in Chicago in his adopted city.

These are, I admit, two completely different introductory paragraphs.  I’m equally fond of them both, but I’m going to struggle to link them, so take your pick.

To business.  In December 2016, the Goose Island Vintage Ale House opened in perhaps unexpected location of Ramsden Road in Balham. Marking the first pub venture for Goose Island outside the Americas, as might be expected the Vintage Ale House serves the brewers core range on draught including Goose Island IPA, Green Line Ale, and Four Star Pils.

More interestingly, also on offer – when available – is the legendary Bourbon County Stout, as well as the seven-strong range of barrel-aged Belgian style beers, dubbed the ‘seven sisters’. These Belgian-inspired beers are aged for 18 months in wine barrels, each with 50lbs of a different fruit added. Each is sold in 70cl champagne-style bottles, and bottle conditioned with a five-year shelf life. The range includes Gillian, named for X-Files actor Gillian Anderson, who once worked at the Goose Island brewpub. Bottled at 9.5% ABV, this farmhouse ale is blended with white pepper, strawberry, and honey.

Other sisters include pale ale Matilda, a 7% ABV farmhouse ale fermented with wild yeast, Sofie, a 6.5% pale ales aged with orange peel, and Madame Rose, a 6.7% ABV brown ale made with wild yeast and aged with cherries.

At the Vintage Ale House, a bottle of one of these beers will set you back somewhere from £18 and £25, and come with suggested food matches rom a bistro-style menu that includes Porter & Molasses Glazed Beef Cheeks or the Roasted Cod and Seafood Fregola.

If that strikes you as a challenging sell to the standard Balham punter, I initially agreed with you. As a native south Londoner who went to primary school a stone’s throw from the location of the Vintage Ale House – if you can throw a stone half a mile -I’d be the last to disparage the area, but even so…

Fortunately, I had the very good luck to be invited to a dinner hosted by Goose Island founder John Hall and president Ken Stout and had the opportunity to ask a few searching questions.

To start, with, why Balham? Although acknowledging that they left the exact choice of location to someone with more local knowledge, John told me: “I spent time in London, and enjoyed the pub scene, way before I opened Goose island. I also spent time in other parts of Europe, and wondered why we didn’t have the same atmosphere and beers in the States.

“The biggest influence on what I did, of any one thing, was Fuller’s. So, I opened a brewpub, and we sold beers of the world, put probably more than anything we sold English style ales, hand pulled.

When the opportunity came to expand, we thought why not go back to London. We’ve had our beers over here since 2002/2003, and over the years as craft beer has become more popular, we’ve done well. London’s huge, and we wanted to find a neighbourhood where we could fit in and establish ourselves, we wanted to be part of a community. That’s part of what we are.”

 Ken points out that “when John started the original brewpubs in Clybourn Avenue in 1988, it was a seedy area – there were ladies of the night, and it wasn’t necessarily the safest part of Chicago. Greg, John’s son, would walk down the middle of the street to get to the pub –  he didn’t want to be on the sidewalk, he wanted to be under lights. But since then that neighbourhood has become a gem.”

I mention that Balham has been through similar changes of its own, for example with gentrification among having seen the once-notorious Bedford Hill tone down its act considerably. Ken said: “I’m not saying we’re her to save Balham. But we’ve been part of the resurgence of the community in Chicago, and we’d love to be part of the resurgence that’s happening in Balham.”

So, what about the audience for those premium beers? John says: “In the States, we really pioneered brewing wine-like beers. When we bought out Matilda and Sofie, we were nervous originally, and we underpriced them, which hurt us little bit. But today, you’ve got beers out there that aren’t as good, that are priced higher.

“We have a selection of our beers here that are as worthy as any wine to go with a great meal. This is where we show people how to do that, show them how proud we are of these beers.”

Ken elaborates: “We’re trying to be part of the elevation of beer. These beers are for the developed palate. They’re influenced by the Belgian tradition but they’re very dry, there is no residual sugar. They’re for a palate that doesn’t want sweet and cloying, they’re tart and dry.”

While walk-in trade will enjoy the draught offer, John expects the vintage beers, paired with food, to attract a destination trade – “it’s going to be word of mouth.” The focus is on staff who understand the beers, along with the presentation, including bespoke stemmed glassware.

Ken says: “Our square footage isn’t huge here, but It’s not just about the number of people who come through the door, it’s finding the right people, those who really appreciate the experience. They become ambassadors without even knowing it, they tell their friends.”

The Balham opening has been made possible, at least in part by the investment in Goose Island by the world’s biggest brewer. AB InBev, which acquired Goose Island in 2011. Ken explains: “Since our partnership with AB InBev began in 2011 we’ve grown almost five times over in terms of volume, just in the US.  Any expansion projects, like the Vintage Ale House in Balham, don’t happen if we’re not succeeding as an individual business unit.”

John says: “I made the decision to sell because they told me, and I believed them, that they were buying us for what we could contribute.  Ken, who I hired many years ago, is now president and running the company, and I couldn’t be prouder, I love the beer, but I love the people even more.”

As for the prospects of further Vintage Ale Houses, Ken acknowledges: “If it works really well we’re going to want to do it in other great cities that have a beer culture. So Brussels would make a lot of sense, Paris would make a lot of sense, so would Rome and Milan.

And taking the concept back to the USA? Ken says: “We don’t really have an answer, we don’t know yet. We’re going to tend this garden and see what works. What can we do back home in Chicago potentially with something like this? It’s exciting to think about.”  John sums up: “I’ll be disappointed if we don’t.”