Managing director, Hogs Back Brewery
“ShielPorter have a good eye for what makes a compelling news story, and then issue it to the right publications at the right time. They also know how to secure coverage within trade press features and we’ve seen our exposure grow as a result. Overall, we’re impressed with their professional, thorough and results-driven approach to PR.”
Senior writer, Brewers’ Journal
“As a journalist with 30 years’ experience, I have interacted with numerous PR agencies. Most do a subpar job at best, never fully understanding what a journalist needs. ShielPorter Communications is an exception to the rule. My colleague, Tim Shehan, and myself have had the pleasure of working with them on several occasions. They make our job easier by arranging company interviews, photographs, and background information – so we have a tendency to feature their clients. As a company executive once told me, even a small paragraph in a 1,000-word article generates more positive publicity than a full-page ad. "One is natural, one somebody paid for. Which one are you going to believe?" he said. A good PR company makes this possible for you. ShielPorter is one of the best in the business.”
Chief executive, Brakspear
“ShielPorter have provided PR support to Brakspear for 10 years. During that time, our in-house marketing function has expanded significantly, but we continue to use ShielPorter for trade and local PR. They write professional, engaging copy that our target media will use, and know how to place it to secure maximum coverage. They also have a good track record with industry awards, most recently preparing the entry which won us Best Accommodation Operator in the Publican Awards 2020."
Editor, BII News
“Ros and John are both people who not only really understand the issues affecting the licensed trade, but have a genuine passion for pubs and beer. Both can be relied upon to go above and beyond in supplying whatever is needed, well within any deadline and, it must be said, they are always a pleasure to work with. In addition to their PR work, they play key roles within the industry, John as a beer sommelier and Ros as an active member of the British Guild of Beer Writers and organiser of the annual Guild Awards, the highlight of the guild’s year."
“ShielPorter has been providing PR support to PubAid for two years. As a lean, largely voluntary organisation, our budget is limited, but despite this, we achieve good exposure across the pub and hospitality sector, and a consistent social media presence. ShielPorter relaunched our Charity Pub of the Year competition in 2019, securing 100 entries and a raised profile across the industry, as well as local coverage for the finalist pubs. Since the Covid-19 outbreak, ShielPorter have adapted their activity, producing a regular bulletin on how licensees are supporting their local communities during lockdown – fitting perfectly with PubAid’s mission to promote pubs as a force for good.”
“Always quick to respond to requests and provide relevant content and comment, ShielPorter are definitely among the best in the business. The agency has a real understanding of what trade journalists need and match that with creative solutions for clients.”