This is the example Press Release
Alcohol education charity Drinkaware has unveiled its strategy for the next five years which reflects key changes in UK alcohol consumption.
Declining total alcohol sales and growing levels of abstinence amongst the young are seeing the charity shift its focus from under-age to older drinkers.
Focus on older drinkers as Drinkaware unveils five-year strategy Read More »
Southern Comfort has officially found its way back to New Orleans with a revamped package and new positioning, tabbed “The Spirit of New Orleans,” a nod to the brand’s connection to the colourful city for 140+ years. The new label designs have been developed to better represent the brand’s whiskey credentials and New Orleans affiliation.
New branding takes Southern Comfort back to its roots Read More »
Whatever the outcome of the General Election, the hospitality sector urgently needs a period of market stability to help operators deal with the impact of food and drink inflation, warns buying specialist Lynx Purchasing.
With the Summer 2017 edition of the Lynx Purchasing Market Forecast showing a slight decline in the rate at which prices are rising, Lynx managing director Rachel Dobson says: “Whoever is in Government after June 8, they will be getting down to almost two years of detailed Brexit negotiations.”
Stability needed to protect hospitality sector warns Lynx Purchasing Read More »
Leading digital platform for pubs and bars useyourlocal.com is partnering with the Worthington’s Darts Champion of Champions 2017 competition to drive footfall into the pubs and clubs hosting heats during June and July.
Darts competition reaches out to pubgoers on useyourlocal.com Read More »
Southern Comfort is offering consumers a break from the General Election by inviting them to “Join our CANpaign” – leveraging a comfortable yet confident brand tone of voice to maximise awareness and consideration over the summer.
Southern Comfort calls on consumers to join the CANpaign! Read More »
Start-up drinks company Sekforde Drinks is challenging the dominance of the gin and tonic with the launch in June of a new bespoke mixer that brings out the botanical flavours of craft gins rather than masking them in quinine and sugar.
Hi-Spirits is urging pubs and bars to serve up a sambuca summer, with new POS for the Antica Sambuca range designed to reinforce the authentic credentials of the award-winning Italian spirit.
Make it a Sambuca Summer: Hi-Spirits backs Antica range with new POS support Read More »
Brewers and cider makers from across the world gathered at London’s Guildhall on 26 April for the unveiling of the Championship winners in the International Brewing & Cider Awards 2017. Trophies were awarded to nine brewers and one cider maker from three continents, with all bar one of them winning a Championship for the first time.
International Brewing & Cider Awards announce Champions Read More »
Newcastle-based useyourlocal.com is targeting a new phase in its expansion. As well as growing membership amongst consumers who use the site, the UK’s leading digital pub and bar platform is extending its partnerships with both operators and brand owners.
Bartenders from across the UK will put their mixology skills to the test in a cocktail competition showcasing the versatility of Antica Formula, the original Italian vermouth.
At stake is the chance for four regional winners to enjoy an exclusive VIP trip to Milan to visit the Fratelli Branca Distillery, where Antica Formula is still made to the original 1786 recipe.
The winning formula: Antica Formula launches cocktail competition Read More »
Cocktail enthusiasts are raising a glass to Tesco after the UK’s biggest retailer listed the Tails range of premium pre-mixed cocktails in 290 stores. The move brings some of the most popular cocktail bar favourites into the at-home market for the first time. The Tails range is crafted in collaboration with global cocktail experts including mixologists, master distillers and flavour experts, and made with premium spirits and ingredients.
Pub customers want a ‘one stop shop’ single online solution to keep them informed about pubs in their area and encourage them to visit.
The findings, from new research commissioned by useyourlocal.com, are a clear message to the pub sector that cross-industry co-operation is the key to building loyalty and increasing trade for both pub operators and brand owners.