This is the example Press Release
Buffalo Trace Bourbon is taking its acclaimed pop-up bar on a summer tour of four UK cities, starting at the Edinburgh Festival and ending in London Cocktail Week. The move is part of a strong package of support by UK distributor Hi-Spirits for the Buffalo Trace brand as sales of American whiskey continue to grow.
Where the Buffalo Roam: Buffalo Trace pop-up bar goes on tour Read More »
Hogs Back Brewery is launching a new design for its flagship TEA – or Traditional English Ale – with the aim of updating the brand while retaining the heritage which has made it one of the leading regional ales in the South East.
Tuaca Liquore Italiano has been given a design makeover that celebrates its authenticity and heritage. The new bottle design aims to broaden the brand’s appeal as consumers’ passion for spirits with provenance continues to grow.
Tuaca Redesign Celebrates Classic Italian Heritage Read More »
Alcohol education charity Drinkaware has unveiled its strategy for the next five years which reflects key changes in UK alcohol consumption.
Declining total alcohol sales and growing levels of abstinence amongst the young are seeing the charity shift its focus from under-age to older drinkers.
Focus on older drinkers as Drinkaware unveils five-year strategy Read More »
Southern Comfort has officially found its way back to New Orleans with a revamped package and new positioning, tabbed “The Spirit of New Orleans,” a nod to the brand’s connection to the colourful city for 140+ years. The new label designs have been developed to better represent the brand’s whiskey credentials and New Orleans affiliation.
New branding takes Southern Comfort back to its roots Read More »
Whatever the outcome of the General Election, the hospitality sector urgently needs a period of market stability to help operators deal with the impact of food and drink inflation, warns buying specialist Lynx Purchasing.
With the Summer 2017 edition of the Lynx Purchasing Market Forecast showing a slight decline in the rate at which prices are rising, Lynx managing director Rachel Dobson says: “Whoever is in Government after June 8, they will be getting down to almost two years of detailed Brexit negotiations.”
Stability needed to protect hospitality sector warns Lynx Purchasing Read More »
Leading digital platform for pubs and bars useyourlocal.com is partnering with the Worthington’s Darts Champion of Champions 2017 competition to drive footfall into the pubs and clubs hosting heats during June and July.
Darts competition reaches out to pubgoers on useyourlocal.com Read More »
Southern Comfort is offering consumers a break from the General Election by inviting them to “Join our CANpaign” – leveraging a comfortable yet confident brand tone of voice to maximise awareness and consideration over the summer.
Southern Comfort calls on consumers to join the CANpaign! Read More »
Start-up drinks company Sekforde Drinks is challenging the dominance of the gin and tonic with the launch in June of a new bespoke mixer that brings out the botanical flavours of craft gins rather than masking them in quinine and sugar.
Hi-Spirits is urging pubs and bars to serve up a sambuca summer, with new POS for the Antica Sambuca range designed to reinforce the authentic credentials of the award-winning Italian spirit.
Make it a Sambuca Summer: Hi-Spirits backs Antica range with new POS support Read More »
Brewers and cider makers from across the world gathered at London’s Guildhall on 26 April for the unveiling of the Championship winners in the International Brewing & Cider Awards 2017. Trophies were awarded to nine brewers and one cider maker from three continents, with all bar one of them winning a Championship for the first time.
International Brewing & Cider Awards announce Champions Read More »
Newcastle-based useyourlocal.com is targeting a new phase in its expansion. As well as growing membership amongst consumers who use the site, the UK’s leading digital pub and bar platform is extending its partnerships with both operators and brand owners.