This is the example Press Release
Southern Comfort is offering consumers a break from the General Election by inviting them to “Join our CANpaign” – leveraging a comfortable yet confident brand tone of voice to maximise awareness and consideration over the summer.
Southern Comfort calls on consumers to join the CANpaign! Read More »
Start-up drinks company Sekforde Drinks is challenging the dominance of the gin and tonic with the launch in June of a new bespoke mixer that brings out the botanical flavours of craft gins rather than masking them in quinine and sugar.
Hi-Spirits is urging pubs and bars to serve up a sambuca summer, with new POS for the Antica Sambuca range designed to reinforce the authentic credentials of the award-winning Italian spirit.
Make it a Sambuca Summer: Hi-Spirits backs Antica range with new POS support Read More »
Brewers and cider makers from across the world gathered at London’s Guildhall on 26 April for the unveiling of the Championship winners in the International Brewing & Cider Awards 2017. Trophies were awarded to nine brewers and one cider maker from three continents, with all bar one of them winning a Championship for the first time.
International Brewing & Cider Awards announce Champions Read More »
Newcastle-based useyourlocal.com is targeting a new phase in its expansion. As well as growing membership amongst consumers who use the site, the UK’s leading digital pub and bar platform is extending its partnerships with both operators and brand owners.
Bartenders from across the UK will put their mixology skills to the test in a cocktail competition showcasing the versatility of Antica Formula, the original Italian vermouth.
At stake is the chance for four regional winners to enjoy an exclusive VIP trip to Milan to visit the Fratelli Branca Distillery, where Antica Formula is still made to the original 1786 recipe.
The winning formula: Antica Formula launches cocktail competition Read More »
Cocktail enthusiasts are raising a glass to Tesco after the UK’s biggest retailer listed the Tails range of premium pre-mixed cocktails in 290 stores. The move brings some of the most popular cocktail bar favourites into the at-home market for the first time. The Tails range is crafted in collaboration with global cocktail experts including mixologists, master distillers and flavour experts, and made with premium spirits and ingredients.
Pub customers want a ‘one stop shop’ single online solution to keep them informed about pubs in their area and encourage them to visit.
The findings, from new research commissioned by useyourlocal.com, are a clear message to the pub sector that cross-industry co-operation is the key to building loyalty and increasing trade for both pub operators and brand owners.
Foodservice operators will need to rethink many core menu items in order to protect their business from inflation and other rising costs in the months ahead, warns buying specialist Lynx Purchasing.
The newly-published Spring 2017 edition of the Lynx Purchasing Market Forecast comes as the eating-out sector gears up for a challenging year. Included for the first time is ‘the Lynxometer’, analysis of a basket of goods routinely bought by hospitality and catering operators which shows a 9% year-on-year increase between March 2016 and March 2017.
Menu ‘Spring Clean’ essential to tackle food inflation, warns Lynx Purchasing Read More »
Hi-Spirits is bringing a selection of its leading brands out in force when the Tales of the Cocktail festival comes to Edinburgh in April. Southern Comfort, Buffalo Trace, Fernet Branca and Brooklyn Gin will all have a high-profile presence during Tales of the Cocktail on Tour, a five-day celebration of cocktail culture which runs in Edinburgh from 1- 5 April.
Hi-Spirits welcomes Tales of the Cocktail to Edinburgh Read More »
Operators need to take action to tackle the impact of food and drink inflation on their business, warns buying specialist Lynx Purchasing. The Lynx team will be at Pub 17 on 7 and 8 February to advise operators on ways to manage costs.
The new year has seen a wake-up call delivered to many pubs and bars in the form of supplier invoices for products bought during the key trading month of December, while impending price rises for many fresh produce prices as a result of bad weather in Europe have added to the challenges facing the sector.
Act Now To Tackle Inflation Impact, Warns Lynx Purchasing at Pub 17 Read More »
