Budweiser Budvar is launching a striking new design across all its packaging; as part of a brand refresh that puts the focus on the classic Czech lager’s authenticity and heritage, and proclaims its status as the flagship of ‘the Republic of Beer’.
Fast-growing spirit Fireball is in the market for new, aptly named, Chief Fireball Officers (CFO) to help spread the word. In a very different brief to the standard brand ambassador role, a “typical” day at the office will see the CFOs engage with Fireball fans in key bars, nightclubs and music venues, as well as providing support at festivals and events around the UK.
The heat is on! Fireball UK recruiting new Brand Ambassadors Read More »
Newcastle-based useyourlocal.com is targeting a new phase in its expansion. As well as growing membership amongst consumers who use the site, the UK’s leading digital pub and bar platform is extending its partnerships with both operators and brand owners.
The Walkabout bar brand has seen a huge increase in customer emails to its website following a new Customer Relationship Management (CRM) system implemented by digital customer experience specialist Airship.
Walkabout Bars boosts loyalty and footfall with Airship solution Read More »
Contemporary Italian restaurant brand Gusto has boosted bookings and increased revenue thanks to an updated social media strategy implemented by digital marketing specialist Airship.
In a three-month trial, Gusto, part of the Living Ventures group, saw revenue from bookings through social media increase by more than £20,000 a month across its 12 restaurants.
Gusto drives bookings with social media campaign delivered by Airship Read More »
Fireball has launched a campaign to get the weekend off to a scorching start with the chance for consumers to win prizes every Fireball Friday.
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