Hogs Back launches first collaboration beer with Mondo Brewing
When Hogs Fly APA exclusive to Fuller’s pubs
Surrey based Hogs Back Brewery is launching its first collaboration with another brewer, When Hogs Fly, a cask American Pale Ale brewed with Mondo Brewing Company. The beer will be available from 4 July exclusively in Fuller’s pubs, supported with a customer incentive, and in Hogs Back’s Brewery Tap and Shop.
When Hogs Fly is a refreshing, generously hopped 4.2% ABV American Pale Ale. Brewed at Hogs Back’s brewery in Tongham, Surrey, it uses Cascade hops grown in their Hop Garden as well as Mosaic and Cryo Citra.
To encourage trial of When Hogs Fly, all 100 Fuller’s pubs selling the beer will be offering drinkers the chance to win a £100 gift voucher by posting an image on Instagram. Mondo is also running a sales incentive, with a staff party for the winning pub, based on firkins ordered.
Hogs Back Brewery managing director Rupert Thompson said: “We were delighted to work with Mondo Brewing and are excited to see customer response to When Hogs Fly in Fuller’s pubs and our own Tap.
“The partnership between our two breweries worked well, combining our different skills and expertise to create a beer we’re both very proud of. This was Hogs Back’s first collaboration with another brewer, but we’re confident it won’t be our last!”
When Hogs Fly will be available in around 100 Fuller’s pubs, mainly in London, from 4th July while stocks last.