Badger consumer coverage
Client: Badger Brewery
Badger Brewery is an independent, family-owned brewery in Dorset, brewing the Badger range of traditional ales and Outland craft beers
Our approach
While our initial focus was securing trade press, the brief has evolved to include consumer-facing media. We therefore started sending Badger and Outland beers to national and regional press and broadcast media, and arranging brewery visits for key writers.
Our results
In 2025 we secured 50 pieces of coverage, including eight beer reviews in national print, online or broadcast media, with a total reach of 10.7 million, and delivered beers to 50 writers.