Lynx Purchasing Market Forecast
Client: Lynx Purchasing
Lynx Purchasing works with hospitality and catering operators sector, on a no-membership and no-contract basis, linking them with leading industry suppliers at exclusively negotiated prices.
ShielPorter Communications devised the Lynx Purchasing’s Market Forecast format to reinforce the Lynx team’s expertise in monitoring pricing trends, as well as providing a way to grow and maintain Lynx Purchasing’s media profile. Over more than 10 years, ShielPorter has written 40-plus editions of the Lynx Purchasing Market Forecast, which as well as being distributed to Lynx customers, receives targeted PR support to the hospitality trade media.
The Market Forecast has generated significant and consistent trade media coverage for Lynx Purchasing over the past decade. In addition, trade and national media journalists now routinely approach ShielPorter Communication for comment from Lynx on supply chain issues.