Launch of Outland beer range
Client: Badger Beers
Building on its 240-year brewing tradition, Badger Beers launched a range of craft beers under an innovative new brand, called Outland. The range offers drinkers characterful, contemporary tastes, complementing Badger’s existing core range of premium bottled ales.
ShielPorter Communications supported the Outland launch with press releases targeting the off-trade, beer writers, and the local media in Badger’s Dorset heartland. A series of one-to-one interviews were organised, and a special media tasting held at the Ship & Shovell pub in London gave beer writers the opportunity to sample the Outland range on draught and in cans as well as meet the Badger team to talk about the launch.
4.4m people saw news of the Outland launch across online and print media