A newly agreed partnership sees Hi-Spirits become the exclusive UK and Ireland distributor for Dutch spirits producer Toorank.
Effective immediately, the agreement covers distribution of all Toorank’s business in the UK and Ireland. This includes private label spirits, challenger brands supplied to major retailers and the independent off-trade, and premium brands, principally Sloane’s Gin.
Dan Bolton, managing director of Hi-Spirits, said: “The addition of Toorank adds significant volume to our already sizeable off-trade business, and we are confident we can grow it further. It also gives us the opportunity to work even more closely with multiple retailers, cash & carries and discounters on private label and NPD projects, where we see significant opportunities.
“Drawing on Toorank’s expertise in the production of high quality liquid and their supply chain flexibility, we will also be able to explore private label opportunities with key on-trade groups and wholesalers.”
Toon Blij, Toorank CEO and owner, said: “We are delighted to be working with Hi-Spirits in the UK and Ireland, our most important markets. When we decided to switch our distributor, we challenged ourselves to create a genuine partnership, and Hi-Spirits matched our stringent criteria. Together, we can get closer to our customers and grow the business for mutual benefit.”
- Toorank is a family owned business based in Zevenaar in Holland. The business operates a state of the art production facility in Holland and a further distillery in Poland, and has bottling capacity of 80 million bottles per annum.
- Hi-Spirits is a drinks marketing and distribution specialist based in Walton-on-Thames, Surrey. The company distributes a wide range of brands in the UK on-trade and off-trade, including Southern Comfort, Tuaca, Buffalo Trace Bourbon, Antica Sambuca, Tito’s Handmade Vodka, Fireball, Red Leg Spiced Rum, Broker’s Gin and Ron Abuelo Rum.
For more information, contact Hi-Spirits on 01932 252 100, email info@hi-spirits.com or see www.hi-spirits.com.
