Bidfresh launches direct-to-consumer home delivery

March 2020

Fresh food supplier Bidfresh is adding direct-to-consumer home delivery services from its depots around the UK in response to the national measures introduced to address the coronavirus outbreak.

The public will be able to order meat, fish and seafood, fruit and veg, dairy and a range of other products. The free delivery service will operate in selected postcodes around the depots, and will run alongside Bidfresh’s established business with chef and caterers.

Home delivery has already been launched this week from Oliver Kay in Bolton, R Noone in Manchester, Knight Meats in Essex, and Henson in London, and is being rapidly added at other sites within the Bidfresh group.

Jane Aukim, marketing manager of Bidfresh said: “We are continuing to take orders from customers in the foodservice sector, but the current situation means many of them need less produce or are closing altogether, resulting in cancelled orders.

“At the same time, there’s clearly a need for consumers to be able to access fresh food. Offering home delivery alongside our established business will hopefully ensure that as much of the food as possible in our supply chain is being used.”

The products available will vary from depot to depot, reflecting the specialist nature of Bidfresh’s network of businesses. Delivery will be fulfilled by the business through its own drivers and couriers, and is being promoted through social media.