Cask Ale Week 2025
Client: Cask Ale Week
Cask Ale Week runs every September as a showcase for this uniquely British drink, with support from brewers and pubs across the country.
Our approach
By identifying several different stories including Gen Z’s growing thirst for cask ale, and a giveaway of one million tasters, and placing these with key writers, we were able to secure a steady flow of coverage ahead of Cask Ale Week.
Our results
Our campaign for Cask Ale Week achieved 11 mentions in national media – including a full page in The Sun – as well as regional and drinks trade press, with a total reach of 75 million.
